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Diversxs Puerto Rico
Project Type
Social Media Management, Content Creation, Visual Identity
Date
2021
Diversxs PR is a sub project for Amnesty International dedicated to visualizing and spreading awareness on human and civil rights specifically related to the queer community in Puerto Rico. I developed social media calendar and created social media and educational content showcasing members, topics and projects revolving around gender, queer, sex, health and trans rights.
In this project I developed a visual identity that includes a color palette, a tone of voice and a graphic language that represents the unapologetic expression and colorfulness of the LGBTQIA+ sector.
Being a non governmental effort branched out of a globally recognized human rights organization it was key to maintain a serious tone and follow brand guidelines from the mother brand whilst maintaining its individual flare educating and representing an ever growing and relevant community.
Programs used: Adobe Illustrator, Canva
